What is the Essential Baby Network
This new Network will tap into the strength of our existing parenting community on Essential Baby. Essential Baby has established itself as one of the largest and most engaging Australian parenting communities, providing information from conception to toddlerhood, with almost 150,000 members and generating an average of 10,000 posts per day. The new Essential Baby Network of sites will further develop this offering for consumers, while providing advertisers with a unique way to reach this unique group of women.
Become a part of the Essential Baby Network
We can open up a world of opportunities for you. We are constantly identifying websites that align closely to the values and quality of the Fairfax Digital brand. When you join the Essential Baby Network, your quality content will be aligned with that of iconic Fairfax Digital brands including smh.com.au and theage.com.au. If you own or manage a website that has strong community involvement and quality content within this vertical space, we are keen to hear from you.
Increase your ad sales revenue
Being a part of the extended Fairfax Digital community, your website will be at the forefront of media planning amongst Australia's top advertisers. Utilising the expertise of our National Sales Team, we will ensure your sites are well represented; bringing you increased ad sales revenue and visitor traffic. At all times, you have approval rights for advertising campaigns from Fairfax Digital's Network, ensuring you have control over what your consumers can view.